7 Easy Secrets to Understand Web Statistics
Understanding what your site visitors are doing is important information for you.
If your visitors set out to buy a product but then the vast majority left the site when they hit a particular page in the order process, you need to know. This page may be confusing or difficult to use.
Fixing it can increase your sales by 200%. This is just an example; There are many reasons why you want to do a detailed analysis of your site visitors. Most website hosting services offer a statistical package that you can study.
If you're not sure where to contact your hosting service and ask them.
Find out your website statistics
Statistics are a vital part of tracking your site's progress. If you do not have access to website statistics, get a package that can help you in this domain.
Don't get a counter that simply shows how many visitors you have. You will lose vital information that can help strengthen your site's weaknesses.
A good website hosting service offers traffic records that provide invaluable insight into the traffic that is referred to a website from various sources such as search engines, guides, and other links.
Unfortunately, traffic tracking provided by web hosting services is often in the form of raw traffic log files or other encrypted formats that are difficult to understand. These log files are essentially text files describing actions on the site.
It is literally impossible to use initial log files to understand what your visitors are doing.
If you don't have the patience to browse these huge traffic logs, choosing a traffic registration package would be a good idea.
Basically, two options are available to you:
- use the log analysis package or subscribe to the remotely hosted traffic registration service.
- Remote-hosted traffic logging may be easy to use and is generally the cheaper option than the two.
Traffic control tools and website statistics
WebTrends Live and HitsLink are good traffic control and remote hosting services worth studying.
However, WebTrends Live is a more complex and convenient system for larger eCommerce websites. "SuperStats" is another recommended service platform for recording traffic statistics on the site.
These services do not use your log files. Usually, a small portion of the code is placed on any page you want to track.
When viewing the page, the information is stored on the remote server and available in real-time to display in the form of charts and tables.
What the Traffic Statistics Registration Service offers you
Log analysis packages are usually expensive to buy and complex in the setting.
Apart from commercial packages, there are also some free log analysis packages available, such as peer.
A good traffic registration service will provide statistics on:
- How many people visit your site?
- Where are they from?
- How do visitors find your site?
- What is traffic coming from search engines and links from other sites and other sources?
- What keyword search phrases do they use to find your site?
- What pages are most frequent - what information are visitors most interested in?
- How do visitors navigate your website? Knowing the answers to these and other fundamental questions is essential to making informed decisions that increase ROI to invest in your website.
Analyze your website visitors' statistics
- The most important aspect of tracking visitors to your website is to analyze all the statistics you get from your tracking software.
- The three main statistics that will show your overall progress are visits, visitors, and page views. Results are tracked when uploading any image or page from your server to the visitor's browser. However, the results can be very misleading. It's a statistic unrelated to your website.
- The most important statistics for the website are page views/visitors. That gives you a strong signal of two things. First, how many people come to your site, and second, how long they stay on your site.
- If you have 250 visitors and 300 page views, you can find out that most visitors watch one page on your site and then leave. In general, if you don't get two page views per visitor, you should consider upgrading your site content so that your site visitors stay longer.
- If you see an increase in visitors as well as an increase in page views per visitor, continue to do well! Always look for this census as a comprehensive measure of how your site design works and whether or not your marketing campaigns take hold. Also, good statistics to look for are unique visitors. Once anyone visits your site, they will not be added to the category of unique visitors if they visit it again. This is a good way to track new visitors to your website.
- Page views are a good indicator of how "steady" your website is.
- A good statistic to keep is page views divided by your number of visitors.
- This statistic will give you a good idea of whether your content is interesting and whether your visitors have been staying on your site for a long time and browsing. Some people are intimidated by web traffic statistics (often because of the sheer volume of data available), but they shouldn't be.
- While many highly specialized statistics can be used for a more in-depth analysis of web traffic, the above domains alone can provide invaluable information about your site visitors and the performance of your website. Remember well. This data is available for some reason, it's all up to you to use it on your site to analyze the size and density of visitors.
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