best free SEO tools: The 18 Best Free SEO Tools of 2023, 100% Free, We show you, dear reader, the best SEO tools that SEO experts are already using in 2022, and we will need them in 2023.
Mastering SEO can be difficult, especially if you are just starting out on your project or website, but fortunately, finding the best SEO tools is easy.
We've put them all together in this list after reaching out to over 30 SEO experts to discover the best SEO software and what keyword trackers impress SEO experts the most.
You don't need to try all of these following tools, just know which one suits your business best.
Why use SEO tools?
- SEO tools you rid of the boring keyword research and data collection and analysis here and there.
- With these tools, you can find out what is working and which parts of your strategy could benefit from some tweaking.
- The best SEO tools also provide reports on how to keep up with competitors and where the biggest opportunities lie.
- It makes you able to measure search performance in countries, places, or languages.
- If you manage more than one website, SEO tools can help you quickly evaluate the performance of each site.
- Lots of entrepreneurs with multiple websites end up putting multiple search results into spreadsheets where they manually analyze them.
- But this quickly becomes confusing and increases the risk of inaccurate reporting.
- You can use search engine optimization (SEO) software to save hours of effort and generate accurate reports with one click.
Best SEO Tools 2023
1. Ahrefs: A Keyword Tool for SEO
Ahrefs is one of the best search engine optimization (SEO) tools recommended by most internet workers. It is second only to Google when it comes to being one of the biggest website crawlers.
SEO experts cannot get enough of the site audit feature in Ahrefs because it is the best tool for SEO analysis.
The tool highlights which parts of the website need improvements to rank better in search engines. From the perspective of analyzing competitors.
You will probably use Ahrefs to identify your competitor's backlinks to use as a springboard for your own brand. You can also use this SEO tool to find the most relevant to your content, check and fix broken links on your website, and get an overview of the best-performing pages.
2. Website Google Search Console
Google Search Console, provided free of charge to everyone who has a website, allows you to monitor the presence of your website and report it in the Google SERP.
All you need to do is check your website by adding an icon to your website or going through Google Analytics and you can submit your sitemap for indexing.
Although you don't need a Search Console account to appear in Google search results, you can control what is indexed and how your site is represented using this account.
Being an SEO checker tool, Search Console can help you see how Google and its users view your website and allow you to improve the quality of your content for better performance within Google search results. The tool is especially useful for new websites because it allows website owners to submit web pages for search indexing.
3. SEMRush: SEO Marketing Tools
Marketing SEO tools like SEMRush strive to be the favorites of users from the SEO community.
Experts like that they easily allow you to evaluate your ratings and identify changes and new rating opportunities. One of the most popular features of the SEO tool is Domain-by-domain analysis, which allows you to easily compare your website with your competitors.
If you are looking for analytical reports to help you better understand the search data on your website, traffic, ic, or even your competitors, you will be able to compare keywords and domains.
The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve the performance of your website.
4. KWFinder: Keyword Tool for SEO
An SEO keyword tool like KWFinder helps you find long-tail keywords with a lower level of competition.
Experts use this SEO tool to find the best keywords, detect backlinks, and SERP (Search Engine Results Page).
Their Rank Tracker tool helps you to easily determine your ranking while tracking your improvement based on one key metric. Plus, if that's not enough, you'll get a lot of new keyword ideas to help you rank your website higher.
5. Moz Pro: SEO Software
The Moz Pro SEO program continues to emerge as one of the best SEO tools that experts are already using.
Some specialists admired how Moz is always up to date despite the usual Google algorithm changes.
Others praised Moz's chat portal with which they can always get a clear answer to every question asked.
Whether you're seeking keyword recommendations or site crawling, Moz is a one-stop shop for content creators. You can get great insight into how your site is performing and how to improve it.
They also have a free MozBar toolbar that you can enable to see the metrics of any website while browsing any page. If you are looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
6. Ubersuggest: Keyword Tracker
Ubersuggest, developed by Neil Patel, is a free keyword research tool that helps you identify keywords and also the search goal behind them by showing the top-rated SERPs from short to long phrases, you can find the right terms to use on your website using hundreds of suggestions from this great free keyword tool.
Metrics Ubersuggest includes in its reports the volume of keywords, competition, CPC, and seasonal trends. This tool is great for both organic and pay-per-click SEO, and it can help you determine whether a keyword is worth targeting and how competitive it is.
7. Answer The Public: Free SEO Tools
Free SEO tools like Answer the Public allow you to easily find topics to write about on your blog.
I have used this tool in the past to create content around specific keywords for better online ranking. Suppose you are in the field of “fitness”. You can use this free SEO tool to create content around keywords such as fitness, yoga, running CrossFit, and, exercise, and cover the full range.
It's great to find featured snippet opportunities. Let's say you hired a freelancer to create content for you, all you have to do is download this list and send it to them.
And it will take only five minutes, which makes it one of the most effective ways to come up with SEO topics for new websites.
8. SpyFu: Free SEO Tools
While SpyFu has a great premium version, many of our experts are interested in its free features. If you are just starting out, you can easily evolve to the paid features when you start to succeed. You can easily view how many times a keyword is searched for each month and easily determine the difficulty of ranking for this keyword.
You can also monitor and analyze your competitors to determine the keywords they are using.
In addition, you can search your competitors ' sites, or yours, to easily see how many organic keywords they have, how many monthly clicks they get, their competitors, the campaigns they run with Google ads, and more.
This tool is considered one of the most detailed and complete SEO analysis tools on the market.
9. Woorank: SEO Ranking Tool
As one of the best SEO analysis tools, Woorank offers both free and paid options for tracking and reporting your marketing data. You can connect with your competitors to discover the keywords they are targeting so you can overlap with their keywords.
Try to understand how keywords perform over time to optimize them for users and search engines in the best possible way. And most importantly, understand the things that your website lacks from a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide instructions on how to fix them.
10. Majestic: Marketing Tools for SEO
Majestic is one of the best promotional SEO tools according to experts. It has countless useful features such as the Majestic Million which allows you to see the ranking of the top million sites.
Site Explorer offers you to easily see a comprehensive report of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target with custom features for site comparisons and tracking your ranking.
11. Google Trends
Google Trends has been around for years but has not been used enough. It not only gives you information related to a keyword but also provides insight into trends on a particular topic circulating among people, which can be invaluable at any stage of business growth.
Search for keywords in any country and receive information about them such as top queries, growing queries, interest over time, and geographical locations by interest.
If you are not sure which trends suit you, then this is the best SEO tool you can use.
SEOQuake is one of the best and most free SEO tools out there. This Chrome extension serves as a search engine optimization (SEO) verification tool that performs on-page audits on the page
Evaluate both your internal and external links, as well as make comparisons between websites to determine how you are performing against your competitors.
Among the other features of this SEO analysis tool are keyword analysis like keyword density and it has an easy-to-read SEO dashboard and an export feature that enables you to easily download and send data to the key people on your team.
13. Siteliner: SEO Analysis Tool
Siteliner is a search engine optimization (SEO) verification tool that helps you find duplicate content on your website. What is duplicate content Identical content to other sites?
And Google punishes sites with it. With SEO tools like this, you will be able to scan the entire website to find duplicate content, broken links, average page size, speed, number of internal links per page, and more.
It also compares your website with the average of websites examined with this tool to help you better understand where you are.
14. SEO Chrome: search engine optimization tools
Chrome SEO extensions such as Fat Rank allow you to easily analyze the performance of your website.
This SEO keyword finder tool lets you know the ranking of these keywords. You can add keywords to your search to see your ranking on the page for each keyword you have optimized. If the top 100 results are not ranked, it will tell you that you are not ranking for that keyword.
This information allows you to better optimize your website for this keyword so that you can make adjustments as needed.
15. Keywords Everywhere
Keywords Everywhere is another great Chrome SEO extension that collects data from various SEO tools such as Google Analytics, Search Console, Google Trends, and more to help you find the best keywords that you can rank for.
Free and paid SEO tools like this one simplify the process of selecting the best keywords for a website. So instead of browsing many websites every day, you can use this tool to save a huge amount of time.
16. Screaming Frog: online SEO tools
Screaming Frog is considered one of the best SEO tools on the internet by experts.
This tool also informs you about duplicate content, bugs to fix, bad redirects, and areas of improvement for Link Building. Their SEO Spider tool has been considered their best feature by top SEO experts.
17. Serpstat: All-in-One SEO Platform
Serpstat is a platform for search engine optimization (SEO) and content marketing goals. If you are looking for an affordable all-in-one tool for solving SEO tasks, analyzing competitors, and managing your team, Serpstat will be a great option.
Many experts are now turning to the tool, as it has collected keyword and competitor analysis data for all Google regions of the world.
Serpstat is famous for its great features. The most popular is the missing keywords feature, which determines which keywords your competitors rank for in the top 10 search results, and you are not.
18. Bonus Tool: Incognito
Switching to incognito mode and performing searches on Google will give you “clean” and unbiased searches to understand what the user sees and what results he gets when searching for keywords.
Using the autofill options gives you suggestions for semantic keywords to use. As one of the best and best free SEO tools, incognito search is useful because it shows where you really rank on the results page for a particular term.
Conclusion
We have put in your hands a gold list of the most important SEO tools, as they give you insights that may take a long time to configure to succeed in your website project.
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